You are your brand.
Is your personal social media supporting or detracting from that brand?
Time to take inventory of your posts. Not just your business pages. You need to take a good hard look at your personal pages and what messages you are sending. Think about who you are linked to on your personal pages. Mostly friends and family, right? They can be great sources of referrals. Imagine your favorite aunt wants to recommend you so she sends someone to your personal page. You want that potential customer to see what you and your business are all about–not your bad date, rants, profanity or questionable photos. Post personal stuff on your personal pages but remember that every.single.thing you post becomes part of your resume.
Business Page vs. Personal Page
Think about the difference between your personal pages and your business pages this way: Your business page is like a store front or your office where you present your expertise. Your personal page is like your home where potential customers occasionally stop by. How would you treat friends, family and potential customers when they come into your home or office?
Here are 5 ways your social media is sabotaging your sales and how to cure them.
The f-bomb is not good for business. (Ok, if you have an f-bomb t-shirt biz, maybe). You can get away with occasional profanity but having it all over your posts is a big turn off. Think about your potential customers. Would you swear at them all the time? Then, don’t do it in your posts. What words resonate with them? Think about what kinds of posts, magazine articles, news they like to read. Post accordingly.
People like to see a status change to “in a relationship,” “engaged” or “married.” Life changes are fine. It’s the “having all of your relationship communication on social media” that is hurting your sales. It is not attractive to customers to read your breakup or bad date stories (unless they are funny) or see memes about your love life. It is just as unattractive to see gushing posts of love all.the.time. Say it in person. Text it. If you were in front of customers in a store, would you announce the same words in that meme or post? If not, leave it off your personal page. Remember–it’s all pointing to your brand.
I’m guilty of this one. I typically keep my posts positive. One day, I wrote a rant about school testing for kindergarteners. While lots of people agreed, I got a clear message from the boss at a place I freelance. He said, “I was afraid of you. I had never heard you like that before.” My message was off-brand.
It’s your page. You have an opinion. Just know that potential customers and employers are going to see your rant and make a judgement about working with you.
Complain about customers
I had to stop following a business owner because she regularly posted complaints about customers, employees, and potential customers. All the posts were on a personal page. She complained about payment, about employees asking for or offering donations, and about customers’ personal habits displayed in her place of business. I couldn’t help but think, “What if that customer sees this?” It’s a small world. If providing good customer service is part of your brand, stay “on-brand” on your personal page.
Inappropriate content & selfies
You would think we have this one down by now. But, no. Every day I see personal posts from business owners that my husband says men will interpret as “dirty.” If that’s your brand, go for it. Think about your target customer. Do they want to see all those selfies of you and your BFF doing…whatever that is your are doing?
Every post is an opportunity. Be yourself on your page, but remember how it will reflect on you and your brand. Before you hit that button to publish, consider your brand, your target customers and that nothing is really private.